This market in India has exploded in recent years and is now crowded with international players such as Tinder, Grindr, Bumble, and OkCupid, and local platforms such as TrulyMadly. Young, unmarried couples who are eager to explore a sexual relationship are flocking to these judgement-free spaces where they are sheltered from prying questions about their marital status. Even public spaces are mostly out of bounds for innocuous public displays of affection, often sparking violent repression from civil society and law-keepers. With sex on their minds, young urban Indians are increasingly open to experimenting with more creative forms of sexual pleasure. Sexual experimentation requires a great degree of freedom and access to safe spaces beyond the virtual world. Dating apps exist as a part of a much broader internet ecosystem on conveniently mobile mobile phones that keep young Indians better informed about sexual intricacies. This survey showed that Indian milliennials and Gen Z-ers, who are growing up with dating apps, are establishing their own templates for casual dates and relationships.
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