The number of toilets in the district doubled between and The ad is part of the "Corporate Social Responsibility" goal for Astral Pipes; by law every company in India has to spend 2 percent of their annual profit on some kind of corporate social responsibility. The report's authors say Haryana state's imbalanced sex ratio gives women the upper hand in marriage and toilet bargaining. And without private toilets, the health of women and girls suffers, too. Case studies show that after the campaign launched in , brides' families, traditionally treated as inferior to the groom's family, have been able to insist on a toilet before agreeing to a betrothal. The government is aiming to address the issue with the Swachh Bharat Abhiyaan Clean India Mission — India's ambitious plan to improve access to toilets by And of course it can't hurt the company's bottom line.
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